Marketing Key to New Product Launch

The Challenge
League Manufacturing of Greenville, SC had been in business for over 90 years when the company decided to launch Quick-Crate, a new line of collapsible, shipping crates. The company had identified marketing as one of its weaknesses so they knew they needed help for the new product line to be successful.

The Solution
ECI researched the market for the Quick-Crate line identifying specific industries that would benefit from the collapsible shipping crates. Customer interviews and surveys helped generate content for marketing materials.

The Result
ECI designed industry-specific marketing materials, developed web content and redesigned the company’s Web site complete with downloadable marketing brochures.

What They Had to Say
“As a custom manufacturer, we are very good at what we do. One of the things we are not good at is marketing. We needed help and found it in ECI.”