Develop a Pipeline for Growth

Are you struggling to take your business to the next level of growth and profitability?
Are lower cost imports affecting your competitiveness?
Is your business growing so rapidly that you're having difficulty managing everything?
We can help!

At ECI we can help your company grow by:

• developing new and innovative products/services
• helping you find new customers and markets
• improving your marketing messages

Generally, we follow a five step process:

Step 1:  Competitiveness review/needs assessment
Step 2:  Producing ideas for growth
Step 3:  Testing the ideas
Step 4:  Performing a due diligence on the best ideas
Step 5:  Developing and launching the most promising product/service

Step 1:  Competitiveness review/needs assessment
This process helps a company determine which services it may need in order to grow its
business.  By meeting with members of your team, we can determine specific company goals,
strengths and perceived weaknesses.  The process also includes a detailed review of current
growth goals and plans on how to achieve them.

Step 2:  Producing ideas for growth
In one day your company will participate in several ideation exercises to generate ideas for new
products, new markets and new marketing messages.  Using a methodology developed by
national growth guru Doug Hall, 8-15 members of your company will work in teams to develop
ideas for growth.  Hall's Eureka! Winning Ways ® is the only program of its kind that has been
customized for small and medium-sized enterprises.  To date, the program has helped over 100
manufacturers.

Step 3:  Testing the ideas
The Merwyn success screening tool is used by E! WW to rank ideas from the most likely to
succeed in the marketplace to the least likely.  Merwyn benchmarks your idea against 50
success factors and evaluates how obvious and self-evident your idea is to potential customers.

By researching over 4,000 ideas in the market and combining them with complex probability
curves and algorithms, the Merwyn software program is able to provide you with a percentage
score that indicates probability of success.

Merwyn has an 88% reliability forecasting probability of success and 97% accuracy on
forecasting failure.  It has been validated for industrial, B2B and consumer initiatives.  It has also
been validated versus classic research methods like:  AcuPOLL, BASES and eValuate (patent
pending # 10/314,084).

Step 4:  Performing a due diligence of the best ideas
E! WW uses the Trailblazer research and development process for investigation and developing
new ideas faster and with less risk compared to classic methods.  It is based on thinking and
acting like an entrepreneur and focuses on:

          1.  Individual ownership and responsibility
          2.  Borrow don't build or buy
          3.  Fail fast, fail cheap learning cycles
          4.  Confront project "death threats"

This process is designed to take only 30-45 days and follows a very structured approach.  In two
separate studies Trailblazer was found to successfully develop new ideas with 10-20% of the
staff, time and money.

Step 5:  Discovery of the most promising ideas and establishment of growth pipeline
Skills in innovation management are very important in this stage and we can assist you in
developing team assignments and timelines for development and reloading of new ideas to
develop a growth pipeline.

Contact:   Dorette Coetsee
                803-397-4590
                dorette@findnewmarkets.com