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Research A. The Harmonized System Classification is a standardized numerical method of classifying traded products. This 10 digit identifying number is assigned to each product and used by customs officials around the world to determine the duties, taxes and regulations that apply to the product. The first six digits are harmonized throughout the world. The last four digits vary by country. To obtain your Schedule B number, visit the U.S. Census Bureau's web site at which will allow you to can classify your product through a keyword search. If you need assistance in classifying your product, call the Bureau of the Census Foreign Trade Division at (301) 457- 1084. For more information, contact ask@findnewmarkets.com. Marketing
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A. Content is key to any website. Studies show that most visitors scan web pages. If information is not presented in an easy to read format your visitors will not hang around long enough to find out what you are offering. Therefore, less is more online. Make your Website as interactive as possible. You want to engage your visitors and encourage return visits. Add a blog, a rate-it or review section or a Q&A section. Add multimedia to your site if it adds value (ex. demonstrates a product or service) or if your target audience expects it. Content rich sites are also attractive to search engines. Of course, the key is to make certain you have optimized your site for specific keywords and phrases. To find out more contact ask@findnewmarkets.com Have a question on research, marketing or NAFTA issues? Email ask@findnewmarkets.com
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